These postcards and poster were designed in the vernacular of an iPhone sent messaging bubble because they, the public, would be the ones receiving the message, hence the color choice of light blue. Appleâs emojiâs were appropriated to describe the ways in which each animal has become endangered in the order of significant damage. So, the message reads from left to right and can be decoded on the back of the postcard. The use of the Apple technology resemblance is because Apple contributes funding towards World Wildlife Fund (WWF), where all this information has been obtained from. The targeted demographic is towards the tech-savvy, early-teens and twenties because it is they who are aware of the generational impact that an emoji can create and because they are the ones who are prompted to initiate this change.
The postage on the back of the cards is an image of the exclusive WWF stamps for each individual animal, with the address of the WWF in the stamp shape where the stamp lines reference the type of habitat where the animals live (whether it be grassland or aquatic). The handwritten section describes the way in which you can help contribute to saving these animals from endangerment. The folded sections includes a thank you note from the CEO of WWF asking you to donate more funds to the specific reserve dedicated to each animal. Body copy is set in Helvetica Neue because itâs the default font choice for iPhones. The address is in Andale Mono to give that technological essence because of the use of the scientific name in the address section and prominent existence of technology in this piece. Each stamp is the cover image of the WWF page, specific to the animal. Additionally in the top corner, there is a number depicting the number of creatures left with the coded risk of extinction based on WWFâs ratings.Â
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The poster is designed in the vernacular of a conversation on an iPhone. Itâs in aspect ratio of an iPhone 7 screen. Verizon is the phone company of choice because they have contributed funds to the WWFâs efforts. 61% is significant because thatâs the year the foundation was formed. The alarm icon at the top is another signifier that time is running out. The conversation itself focuses on the story of the emojiâs are telling rather than words, so the viewer focuses solely on the phrase located at the bottom.