My love for animals, nature, and people has all culminated into this ideal company called Lush. Lush is a cosmetic’s company that produces and sells both environmentally and animal friendly products. Ethics are at the sole of this company and so this annual report is focused on telling the story of their humble beginnings and the strides they are making to make the world a better place. One of their key mottos is handmade; every item in the store in made by hand, with care. So, throughout this report there are hand-cut and hand-drawn flora and organic elements coinciding with their core values. In keeping with the brand, the color scheme was black, white, green, and yellow-the signature colors of the brand. Alongside the color scheme, Lush is heavily influential in the social media field with their photogenic products so, images within are mixed between personal images and images found on their media sites focusing on products, patterns, and the people. Typeface families Arial, Arial Black, and Lush were selected in keeping with the brand. Lush typeface is similarly a customized and handmade font specific to the brand. The format size was squared off in relation to the justified type of their current logo. Another core value is Naked Packaging, meaning that products that are non-liquid are sold unbound by unnecessary packaging material. So, this report is left unbound with packaged only with a die cut belly band only covering and revealing what is necessary. Lush’s 2017 Annual report is printed on French White Parchtone in 80# cover because it’s both an environmentally and animal friendly paper stock and the sturdiness of the cover stock is reinforces the stability of the unbound nature of the book, like many of Lush’s products. All display packaging is reused from past personal Lush purchases.